Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven th......more

Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven th......more

Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: ......more

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Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing fun......more

Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Interne......more