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Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven th......more
Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Interne......more
Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing fun......more
Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: ......more
Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the stro......more
Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven th......more
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